Advertising Sales
Kris Blizzard
604.671.0809
Kris Blizzard
604.671.0809
Learn why companies such as Adidas, Diesel, American Apparel, WE, ALIFE and FLY London have all chosen to advertise with Butter.
Our content is highly appealing to the 24-35 year-old demographic, which comprises over 64 per cent of our readership. This affluent group of readers have a high disposable income. Our readers spend money on your products.
Butter's editorial has a certain irreverence to it — as a free magazine we don't have to contend with all the usual editorial constraints. The tone and choice of subjects are freely developed with no commercial pressure. We approach the creation of Butter as if it's a collector's item, rather than a disposable magazine.
Butter's creative direction is unconstrained and experimental. Our covers are image-led and seductive, often with few words. Local and international creatives — from emerging photographers to unknown illustrators — contribute to Butter.
Vancouver (4000), Seattle (2500), Toronto (3000), Montreal (3000) and Los Angeles (2500)
Advertisers in Butter are attracted to the magazine because of its focused distribution at hand-picked locations, including shops, bars, galleries and nightclubs. This means that advertisers can access a niche clientele on a greater scale than with a newsstand magazine. Our distribution channels are much more desirable than overcrowded newsstands. Butter is a cooler alternative to paid-for magazines.
Butter's distribution points — trendy boutiques, bars, galleries, clubs and record shops — serve as a “where's cool” guide, also providing access to the hard-to-reach consumer and an audience that may not normally even buy magazines.
As a free magazine, Butter reaches a much higher number of readers than if we were a paid-for publication. Advertisers in Butter are associating themselves with a highly coveted target audience that encompasses the trendsetters whose opinions eventually filter down to the mainstream. Butter advertisers reach the opinion leaders.
Butter advertisers reach the group of young people that work in and around design, photography, art and fashion. For Butter advertisers, the magazine is a new way to meet their customers from another perspective.
Because Butter is only available in specific locations this means the magazine delivers a more exclusive kind of branding because the right kinds of people get hold of it and also because copies are limited. Butter readers are awarded a kind of street-cred that comes with being in the know.
The demand for Butter is far greater than the supply. Every one of the 15,000 magazines we print is given out, there are no returns.
Butter regularly hosts parties and events. From Johnny Cash tribute art shows to fashion events featuring independent labels like Mandula Moda, Preloved and Renata Morales, Butter events are well-attended and sought out. Our events attract the full spectrum of creatives: from artists to skateboarders, and their large entourages of party-goers. Our events not only allow us to support artists and designers, but bring different creative perspectives to the local scene.